In Part 1 of this series, I discussed considering the menu as a sales tool, and staying on top of price adjustments every year. In this...

When it comes to spa operations, one thing that I think is often taken for granted is the service menu. Treatments are priced and listed,...

Ever look around the spa or wellness center and feel like your staff is just going through the motions? They’re showing up at work,...

Growing your spa or wellness business is not a case of “if we build it, they will come.” Prospective clients are bombarded with thousands...